nearly

years of
experience

Former Insurance Defense Attorney. Tennessee Trial Lawyer.

Serious Injuries Deserve a Lawyer Who Knows the Other Side

From her Goodlettsville office, Ali Toll represents injured people across Nashville and Middle Tennessee with the strategy, compassion, and trial skill to take on insurance companies.

Schedule a Free Consultation

Call (615) 861-1103

Nashville and Goodlettsville
Personal Injury Lawyer | The Toll Firm

A Personal Injury Lawyer Nashville and Goodlettsville Families Call After a Serious Injury

The Toll Firm is a plaintiff-side personal injury law firm based in Goodlettsville, Tennessee. I’m Attorney Ali Toll and I represent injured people across Goodlettsville and Nashville after car crashes, truck wrecks, and other serious accidents. I never represent insurance companies or defendants. Every case starts with one goal: getting you back on your feet, physically and financially.

A serious injury does not just hurt your body. It turns your whole life upside down. Missed paychecks. Medical bills you cannot keep up with. Phone calls from an insurance adjuster who wants a quick, cheap answer to your claim. At The Toll Firm, you are not a file number on someone’s desk. You are a person going through one of the hardest stretches of your life, and we treat you that way.

I spent years on the other side of the table as an insurance defense attorney before I started fighting for injured people instead. That background means my team already knows how insurance companies build their defense, and we use that insight, backed by real trial experience and a compassionate approach, to fight for our clients’ recoveries.

2025-Pesonal-Injury-Law-Firm-Americas-Best1 1

Personal Injury Cases We Handle in
Nashville and Goodlettsville

Motor Vehicle
Accidents

Trucking
Accidents

Wrongful Death

Slip and Fall Accident

Dog Bites

Motorcycle
Accidents

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Why Nashville and GoodlettsvilleInjury Clients Choose The Toll Firm

I built my career on the defense side of personal injury law, representing insurance companies for roughly 10 years before switching sides. I learned firsthand how insurers evaluate claims, look for reasons to deny them, and pressure injured people into settling for less than they deserve. Clients across Nashville and Goodlettsville hire The Toll Firm because that inside knowledge now works for them.

That experience helps us see a lowball offer coming before it lands. We know the recorded statement tactics insurers use to get you to say something that hurts your claim. We know how delay is often used as a pressure tactic. Because we can anticipate these moves, we prepare your case to answer them instead of reacting after the damage is done.

We pair that strategy with a genuinely personal approach. You will get real updates on your case, not silence. You will get honest advice about your options, even when the answer is not what you want to hear. We prepare every case as if it may go to trial, because insurance companies negotiate differently with a firm they know is ready to walk into a courtroom.

I was named the Tennessee Trial Lawyers Association’s Trial Lawyer of the Year in 2023, an honor presented at TTLA’s Annual Convention in Asheville, North Carolina. I also serve on the TTLA board and hold a Martindale-Hubbell AV Preeminent rating.

Lady Justice
Fights
For You

Results for Injured People in
Nashville and Goodlettsville

$287,000 trial verdict

Slip and Falls

A client fell in a restroom at a college dormitory and broke an arm that required surgery. A jury returned a $287,000 trial verdict in the client's favor.

$250,000 settlement

Tractor-Trailer Crash

A client suffered a neck injury in a tractor-trailer crash that required cervical fusion surgery.

$430,250 settlement

Car Crash

A family of three was injured when an unlicensed driver ran a red light. The father fractured his wrist and needed multiple surgeries. The mother and daughter suffered minor soft…

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Serving Nashville and Goodlettsville
From Our Goodlettsville Office

The Toll Firm is built to serve both Nashville and Goodlettsville. Our physical office is in Goodlettsville, and from there we represent injured clients throughout Nashville, Davidson County, Sumner County, and the rest of Middle Tennessee.

Our office is located at 116 East Cedar Street, Goodlettsville, TN 37072. Call us at (615) 861-1103, or contact us online to schedule your free consultation. Visit our Goodlettsville personal injury office page for directions and office details.

Office address:

116 East Cedar Street,
Goodlettsville, TN 37072

Get Directions

Meet Nashville & Goodlettsville Personal Injury Attorney Ali Toll

My name is Attorney Ali Toll and I grew up in Goodlettsville. I built The Toll Firm in my hometown after years on both sides of personal injury law. I spent about 10 years as an insurance defense attorney, then more than four years at a plaintiff-side firm, before founding The Toll Firm in 2021. I have also served as Goodlettsville’s City Judge since 2020.

“When I come to the end of the road and look back, I want to know my life was devoted to doing all I could to help others. That’s how I will measure my success,” Ali Toll says.

I holds a Martindale-Hubbell AV Preeminent rating and a 9.6 out of 10 Avvo rating. I was named the Tennessee Trial Lawyers Association’s 2023 Trial Lawyer of the Year.

Ali
Toll

Founding Attorney

Meet Ali Toll

What to Expect From a Nashville
or Goodlettsville Personal
Injury Case

Free Consultation

We listen to what happened, flag any urgent deadlines, and walk you through your options with no pressure to sign anything.

step 1

step 2

Investigation and
treatment

We preserve evidence while you focus on getting the medical care you need, and we track how your injury is affecting your life.

Claim and
negotiation

We handle every conversation with the insurance company, present your case for full value, and advise you honestly on any offer.

step 3

step 4

Resolution or trial

We only settle with your approval. If a fair settlement is not on the table, we prepare your case for court.

How a Former Insurance Defense Lawyer Builds Nashville and Goodlettsville Injury
Claims

Because I used to defend insurance companies, I understand exactly how they investigate, value, and try to minimize a claim. We use that same playbook, from the other side, to build your case from day one.

Evidence is preserved quickly before it disappears. Depending on the type of accident that led to your injury, evidence may include police reports, photos, video, witness statements, medical records, vehicle data, and more. When a case calls for it, we bring in accident investigators or expert witnesses to explain what happened and why it matters.

We document every dollar you are owed, including medical bills, lost wages, future medical care, and pain and suffering, so your claim reflects the full cost of what you have been through, not just the easiest numbers for an insurance company to accept.

Every claim is prepared for negotiation and for trial. Most personal injury claims settle, but not every case should. When an insurance company will not offer a fair settlement, we are ready to take your case in front of a jury.

Get a Free Consultation

call for a consultation(615) 861-1103

Nashville and Goodlettsville Personal Injury FAQs

Is it worth suing for personal injury in Nashville or Goodlettsville?

It depends on who was at fault, how serious your injuries are, and whether the other side has insurance or assets to cover your damages. There is also a filing deadline that can end your case if you miss it. The best way to know where you stand is a free case review with our team.

What should I avoid saying to a personal injury lawyer?

Be honest with your own attorney. You do not have to watch what you say to us, but you should be careful when speaking with insurance adjusters or posting on social media. Never guess at facts or hide details from us. We are here to help our clients.

How much do personal injury lawyers usually charge?

Most personal injury lawyers work on contingency, meaning you owe legal fees only if your lawyer recovers money for you. Ask us for our written fee agreement so you know exactly what to expect.

What are my odds of winning a personal injury case in Middle Tennessee?

There is no universal percentage. Your odds depend on who was at fault, how strong the evidence is, how serious your injuries are, what insurance coverage exists, and whether the case is likely to settle or go to trial.

Can I sue for pain and suffering in Tennessee?

Tennessee law allows injured people to seek compensation for pain and suffering in many personal injury claims, though certain limits and exceptions can apply. We will walk you through what applies to your specific case.

What evidence do I need for a personal injury claim?

Strong claims usually include a police or incident report, photos and video, witness statements, medical records and bills, proof of lost wages, and sometimes expert testimony. We help gather all of it and anything else that may be relevant in a specific case.

What is the hardest injury to prove?

Injuries without an obvious physical sign, like some soft tissue and brain injuries, can be harder to prove. Consistent medical treatment, clear documentation, and, when needed, expert medical opinions make a real difference in these cases.
If your question is not covered here, contact us. We are happy to walk through your specific situation, free of charge.

What Clients Say About The Toll Firm

Virginia King was able to help me and my family through a difficult and stressful time involving a hit and run. She was patience with me and guided me along…

R.L. Arceneaux

What a gem of a firm to work with—seriously, someone give Virginia a cape. She explained the legal process in a way that even I could understand (no small feat),…

H. Jones

I cannot thank the entire team at Toll Firm’s enough for everything they’ve done for me. Virginia King in particular, has been a blessing during this difficult time. From the…

M. Abusharia

I had to switch to Ali tolls office after having a bad experience with another attorneys office and Ali gave me clear direction, was honest, patient with me and understanding…

R. Brown

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